A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.