Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.