A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.