Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.