A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.