Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.