Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.