Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.