Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.