As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.