The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.