Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.