A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.