Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.