The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.