Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.