Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.