As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.