Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.