The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.