Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.