Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.