When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.