Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
