Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.