Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.