A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.