The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.