Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.