The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.