Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.