Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.