Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.