The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.