Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.