Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.