Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.