A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.