Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.