Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.