Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
