Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.