The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.