Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.