A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.