Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.