Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
