Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.