Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.