Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.