Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.