Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.