Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.