Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.