A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.