If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.