Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.