Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.