Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.