A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.