As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
