The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Trends in fashion, design and pop culture are taking on more global influence, and of course, one thing that's always in style is color.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.