If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.