I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.