When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.