Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
