A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.