Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.