Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.