Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
A shoe is not only a design, but it's a part of your body language, the way you walk. The way you're going to move is quite dictated by your shoes.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great.
The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.
Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
A part of my kind of design and inspiration ethos is that I carry around a leather notebook and I sketch in it, doodle in it, write notes in it, and I put pictures in it.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.
Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.