Tesla is changing the paradigm. We're going to turn the world on its ear and create high demand through design.
The universe we observe has precisely the properties we should expect if there is, at bottom, no design, no purpose, no evil, no good, nothing but blind, pitiless indifference.
Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation.
Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
A chair is a very difficult object. A skyscraper is almost easier. That is why Chippendale is famous.
Successful design is not the achievement of perfection but the minimization and accommodation of imperfection.
Agriculture as we know it needs to disappear. We can design better and healthier proteins than we get from nature.
